Number one blogging advice out there.
Find your niche then stick to it.
In my opinion, that's the stupidest thing ever.
And this might be the most honest post I've ever written so far.
Unless it's your thing and it works like a charm for you and your blog.
But since I'm writing all of these blogging posts solely based on my own experience, I can say once again that the niche thing not only didn't work for me but it almost made me kill my own blog. More than once.
I stopped writing personal style posts because I grew tired of them and creating them didn't made me happy as it used to. At that time, I got plenty of advice from people close to me to focus only on my professional work, which meant photography and filmmaking.
I also wanted to do the same because I thought my next move should be turning this blog into a certain form of my portfolio and try to turn it into a photography business, which is one of my biggest wishes ever. I'm being completely honest with you about this because I think it's really important to share with you guys how sometimes things might sound great in our heads and on the paper, but in reality they somehow make you feel miserable.
The thing is, I didn't want my blog to become one big photography and film class.
I didn't want to write only about those topics. I'll say it again, all of this works for some people but it didn't for me.
But what's always been bugging me was the fact that I've been told many, many times that my work isn't gonna stand out when all of my posts are lifestyle based. No one's gonna know what I do professionally if I focus on a wide range of subjects and people will never take me seriously if I continue to blog about style. They will laugh at me. Because, you know, fashion is stupid and I'm an intelligent individual who's doing the serious job outside this blogging universe. Because filmmaking is an elite thing to do and it's far more serious than fashion. Except without fashion your cast would walk around the set naked.
You get the point.
Sure, I do loads of fun and interesting photography projects I can write about. But on a daily basis? God, NO. And you know why?
Because even I don't think about it all the time. It's not my only interest in life. There's my first love, which is writing and visuals come second. I love Taylor Swift as much as I love System of a Down. I've seen Ben Hur the same amount of time as I saw Love Actually. So, you see, I could never do just one thing and stick to it for the rest of my life. I never wanted to be only a filmmaker or only a photographer. I wanted to be able to have the creative freedom to do whatever the hell I wanted to and the place where I found I felt most like at home is the blogosphere.
I grew up in a small croatian town where it was almost an impossible task to find international magazines. But luckily we travelled a lot and my parents always supported my passion so I was always surrounded by Elle Girl, Vogue Italia, British Vogue, American Cinematographer and loads of others. And when I started thinking about creating my own online world, I wanted it to be as diverse as magazines are. I wanted for you guys to be able to find a bunch of different topics, ranging from beauty - fashion - personal stories to travel - films - and all of the projects I'm currently working on. Because all of them make me who I am.
So when somebody tells me I need to find a specific niche to be successful, I say bollocks.
There's only one true thing I've learned in life and it is to stay completely true to yourself. Be unique. Write about all the things you love. Don't worry about what some people might say. Don't sacrifice yourself for them.
And no one can tell you who you should be. You are the only person in the world who knows the answer to that question. And never forget that lovely little quote from 'The Help': YOU IS SMART, YOU IS KIND, YOU IS IMPORANT.
Now put all of your fears aside and let the world see you shine.