My first thought this morning was not to publish these photos.
I made a first selection then started to cut down more and more photos from it until I was left with ten, which is the usual number (sometimes less, never more) of photos per style post. But something felt off the entire time. I looked at them and something about the whole mood didn't suit me at all.
I walked around the house, nervous as fuck, eating chocolate and trying to find the answer to the burning question - what is wrong with them? - because the whole thing seemed pretty ridiculous. Here I was, wearing one of my favourite combinations ever and finally sharing with you my new and beloved McQ boots (which is something I've been looking forward to in weeks, ever since I bought them) but something messed me up and it looked like this post was never gonna happen.
And then it hit me - right at the moment when I shifted my focus towards today's lunch at my grandparents - it wasn't about clothes, it was about blog and blogging in general.
|McQ boots, Lulu Couture dress, Ralph Lauren coat, H&M jeans, Celine sunglasses, Zara scarf|
Writing about personal style has been my love since high school days but so many things have changed. Some for better, some for worse...as always. But the thing that almost always kinda annoyed the hell out of me is this editorial approach to personal style. It's just so fake.
Why oh why do our style posts need to look like straight from Vogue (yet they never do, obviously)? Why do we pose and pretend to look like models, with that ever so irritatning why-so-serious face expression like the entire world hates you? It doesn't look cool nor it brings out anyone's character (well, unless you really feel angry that day).
Where is personal in personal style today?
I miss those days when boys and girls who loved experimenting with fashion took their own photos. Most of the time in front of a mirror or with a little help from our dear friend - the tripod.
I actually miss those days when people who wanted to write about fashion didn't stress about having the latest model of an iPhone or the newest Canon / Nikon, mostly because they weren't photographers so what the hell.
I miss those days when we talked about creative people who didn't buy new items on a daily basis but were able to put together a zillion different combination with only 20 pieces in their wardrobe all together.
I miss when we were super nice and friendly to each other, instead of being over competitive and obsessed with things that don't really matter, like analytics.
I miss when real influencers weren't here to buy followers.
I miss when bloggers responded to their readers comments instead of treating them like a number.
Now don't get me wrong - I love, love, love that blogging has become such huge industry because nowdays we have so many different opportunities that enable us to reach our dreams but what I'm slowly but surely fed up with is the amount of same kind of content.
That's why I stopped reading so many blogs I used to love.
What this world really needs is characters behind those fancy laptops. Today we're all about minimalism, tomorrow we'll run straight back to barocco. And that's all fine, trends come and go but please give me some sort of authenticity.
Creatives from all around the world are here to inspire, motivate and show how we can do things differently. How one voice can and does matter. How you should strive to be a pink sheep in the land of white ones. How the only kind of limitations you have are the ones in your head.
If I wanted to read a fashion magazine, I would buy one, just like I have been doing for years and years. Blogs are here to offer a unique kind of a perspective on life, a one person's perspective without any boundaries and that's why they're so interesting and always will be. But in order to keep people interested one must be himself and no one else.
|McQ boots, Moschino bag, H&M jeans, Lulu Couture dress|
If you've finally bought that amazing designer jacket after months and months of saving money, write ecstatically about it.
If you're feeling lost and confused, say it out loud because we all do most of the time.
If everyone is practicing simplicity and forced minimalism and you're all about colours, colours, colors then by all means be the most colorful amazing creature out there.
Just be yourself.
Be a cheeseburger in the land of avocados.
Don't worry about cool gear - amazing stories are way more important (unless you're a photographer, but that's not what we're talking about here today).
Don't worry about not being rich enough - money cannot buy style.
Don't worry about not finding your crowd - blogosphere is so huge we can't even comprehend it, you'll find your own bunch of weirdos.
Let me explain this a bit differently: when you're writing a diary, do you look for inspiration in other people's diaries? Didn't think so.
And that's why I'm done with shooting my own outfit photos the way I used to.