I had a documentary film professor back in my Academy days who used to say 'Why should I care?' every time we pitched an idea about a certain topic to him.
Yes, that sounds quite harsh, strange and discouraging and I absolutely hated studying directing at that place BUT there is something about that line that actually makes sense. The ugly truth is that sometimes we come up with ideas that sound so brilliant in our head because it might be a thing we're interested in or it seems like a fun thing to do but in reality it can be of no use to anyone.
And even though so many of us are struggling to keep these blogging spaces like a daily journal of things that we're passionate about and love doing, it's becoming more and more clear that things are drastically changing and that our audience wants and needs more.
If you're asking me, that's a good thing.
A challenging awesome thing because it pushes your creativity. Makes you think more and write better.
This morning I came across the sentence 'Your blog is not your personal diary.' and it stuck with me.I thought about it while browing my Instagram feed, brushing my teeth, getting dressed, making tea and eating a proscioutto sandwich. I literally couldn't stop thinking about it because, honestly, it's so true and straight to the point.
And we're all guilty of doing that.
Writing a diary is quite easy, I'm sure you'll agree especially if you're a fan of stream of consciousness type of storytelling. I adore it and have been doing it pretty much since I learned how to write.
But maintaining a blog is nothing like keeping a journal.Nobody cares about our personal details and we should keep certain parts of our lives and thoughts private - just for ourselves and our loved ones. Not everything should be shared and also not everything is interesting or useful or even fun enough to be shared with the world as well.
Long gone is the time when we were able to compare today's blogging world to what it used to be 8,9 or even 10 years ago. Everything has changed, the medium has evolved so much and there's no use crying over past times. Yes, it's harder than ever to get noticed in the ocean of blogs, there are so many obstacles on the road to success but I most definitely think the battle is worth fighting.
Let's go back to filmmaking again.
Many times I've been faced with a question 'Do you have a story to tell?' because that's one of the ways how I love to test out work in progress ideas.
Is there a good storytelling potential somewhere in there? Will I inspire my audience to take action, will they cry, laugh or learn something interesting? Will it make any kind of difference?The same mindset can be used for blogging as well.
Don't just write down first words that come to your mind, that's too easy. Think about your readers, those wonderful people who spend a few minutes of their busy days on your platform. Cherish that incredible trust they're giving to you over and over again. Don't take it for granted.
Think about yourself and things that excite you the most.
About stories you're most attracted to.
Think long and hard about what makes you who you are.
Dig deeper and stop following trends. Simply be who you are because that's enough.
Think about the vibe of your posts.
Ask yourself how you want your readers to feel after reading one of your articles.
Imagine what kind of blog you would love to read. Write it down, draw it, play with all the ideas that come to your mind.